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Amazon

Still says AIAI leaderAMZN

Amazon has not used “super intelligence” in its own words since the September 29 order, so it scores 0 of 100. How we score

Transition score0/100No use of the term yet
Newsroom posts0of 22 say SI
Posts on its own newsroom and blogs since Sept 29 that name the technology.
Posts on X0of 2 say SI
From its official and executives' accounts since Sept 29.
SEC filingsNoneNone of its filings since Sept 29 name the technology.
Evidence by level

How far it has gone

Each step is worth 20 points, and one use is enough to reach it. The score is the highest step reached, so posts that still say AI don't lower it.

Hand-checked, Sep 30, 2026. Gizmodo found CEO Andy Jassy posting AI on X the day after the White House meeting without using the new term, and none of the post-order items in Amazon's AWS, About Amazon and Amazon Science feeds use it. Gizmodo Secondary source

Did not sign the White House Accord on Super Intelligence. CNBC Secondary source

  1. Executive mention 20 ptsNot yet

    An executive uses the term in their own words.

  2. Official post 40 ptsNot yet

    A newsroom post or official account uses the term.

  3. Filing or press release 60 ptsNot yet

    An SEC filing or press release uses the term.

  4. Rename 80 ptsNot yet

    A product, team, account or tagline is renamed to SI.

  5. Company-wide 100 ptsNot yet

    The company’s own name or main brand switches to SI.

In its own words

What it has said since the order

Every post, filing and X post since September 29 that says super intelligence, its newest posts that still say AI, and each change in its status. Each one links to the original.
  1. Oct 14, 2026
    AI Newsroom post

    Amazon S3 is now available on the Vercel Marketplace and v0 by Vercel

  2. Oct 14, 2026
    AI Newsroom post

    Watch the trailer for ‘The Greatest,’ the Muhammad Ali series coming to Prime Video November 4

  3. Oct 14, 2026
    AI Newsroom post

    Amazon’s Holiday Beauty Event is back for its sixth year—score up to 30% off across beauty categories

  4. Oct 9, 2026
    AI X post by @amazon

    Robots that learn. Machines that improve with every deployment. AI that works in the real, physical world. Physical AI isn't one-size-fits-all. A humanoid robot builder, an autonomous vehicle maker, and a smart factory…

  5. Oct 7, 2026
    AI X post by @amazon

    Every time you stream a movie, join a video call, or ask an AI a question, data is moving through a network that was designed, built, and stress-tested to make that moment feel effortless. Step inside the @awscloud…

  6. Sep 30, 2026
    Hand-checked evidence

    Gizmodo found CEO Andy Jassy posting AI on X the day after the White House meeting without using the new term, and none of the post-order items in Amazon's AWS, About Amazon and Amazon Science feeds use it. Gizmodo

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